MY RESULTS:
80-YEAR-old Legend on screen
Numbers don’t lie…
The month of March generated some of the best numbers we had seen in months for the Philadelphia Veterans Day Parade. Being an annual event, it’s hard for the organization to gain any traction during the slow season further from the parade, but the coverage I had secured for this ceremony, the 13 different placements of broadcast and media coverage reached almost 5 million people, and more than an estimated$50,000 in ad value equivalency.
We couldn’t just keep it in the family…
In November of 2024, my grandmother, Peg Donato, crossed the finish line of her 20th half-marathon, a tradition she started at age 65. The Donato family
I secured the biggest names in Philly…
Not just through written placements, but broadcast stations came out on scene to witness and report the momentous event. CBS3, PHL17, FOX29, 6abc, The Inquirer, and Philly Voice are just a few names of the outlets I was able to contact and get to cover the event.
