Run, Hope, WOrk
Run Hope Work is a Washington DC-based non-profit organization dedicated to helping youth and young adults transform their lives through a holistic program incorporating physical fitness, mental well-being, and industry-recognized workforce training.
I directed and created content for a social media campaign to promote their annual fundraising 5k.
Using ‘Instagram Stories’ to start a countdown for the race and creating content to be posted to their feed, I was able to promote the event, reach broader audiences, more than just their following, and in turn, grow their following leading up to the race.
Wanting to do more for the brands online identity and social media presence beyond just promoting the event, I sought out past participants of the program, conducted interviews, and created content about their stories and how the program has impacted their lives. I delivered this through a series I called RHW Spotlight.
